How the Best Car Dealer Commercials Are Made: A Behind-the-Scenes Look with Reel 37
In 2024, car dealerships need more than just good deals to stand out—they need attention-grabbing commercials that connect with their audience. The best car dealer commercials don’t just showcase a car; they tell a story, highlight what makes a dealership special, and get potential buyers excited. At Reel 37, we specialize in creating the best car dealer commercials, and in this post, we’re going to walk you through the process of how these top-notch commercials are made.
From the creative brainstorming stage to the final cut, there’s a lot that goes into making a car dealership commercial shine. But don’t worry—we make the process simple and easy to understand. So, buckle up, and let’s dive into what it takes to make the best car dealer commercials!
Step 1: Understanding Your Dealership’s Brand and Goals
Before any cameras start rolling, the first step in creating a great commercial is understanding the dealership’s brand and goals. No two dealerships are exactly the same—some focus on luxury cars, others on family vehicles, and some might specialize in trucks or SUVs. We begin by sitting down with you to get a clear picture of what makes your dealership unique.
At Reel 37, we take the time to ask important questions like:
- What type of cars do you sell?
- Who is your target audience?
- What’s the message you want to communicate in the commercial?
- Are there any special promotions or deals you want to highlight?
Once we understand your brand and goals, we can start brainstorming creative ideas that will help your dealership stand out.
Step 2: Brainstorming Creative Ideas
Now that we know what your dealership is all about, it’s time for the fun part—coming up with ideas! The best car dealer commercials grab people’s attention right away. At Reel 37, we believe in creating commercials that are not only visually appealing but also emotionally engaging. People don’t just buy cars; they buy experiences and feelings. Whether it’s the excitement of driving a brand-new sports car or the reliability of a family-friendly SUV, we craft our ideas around what your audience cares about most.
During the brainstorming phase, we explore different types of commercials. Some might focus on humor, others on the car’s features, or maybe even a dramatic storyline that makes your dealership unforgettable. We also think about the length of the commercial—will it be a 30-second TV spot, a longer online ad, or maybe a social media video?
Once we’ve got a few solid ideas, we’ll present them to you, and together we’ll choose the one that best fits your vision.
Step 3: Scripting and Storyboarding
With a great idea in hand, the next step is to write the script. The script is the blueprint of the commercial, laying out the dialogue, voiceovers, and key shots that will be featured. A good script is clear and concise, getting the message across without being too complicated or drawn out.
We also create a storyboard, which is like a visual roadmap of the commercial. It shows how each scene will look and helps everyone involved in the production understand the flow of the commercial. This step ensures that nothing is left to chance and that when it’s time to start filming, everything runs smoothly.
At Reel 37, we believe in keeping the script and storyboard simple enough for anyone to understand. This helps avoid confusion and ensures that the final product matches the vision we’ve set out to create.
Step 4: Preparing for the Shoot
Once the script and storyboard are approved, it’s time to get ready for the shoot. Preparing for a commercial shoot involves several key steps, including:
Location Scouting: We help find the perfect locations for filming. Whether you want to showcase the sleek interiors of your dealership or capture the beauty of cars on the open road, we scout locations that fit your vision.
Casting: If the commercial requires actors or a voiceover, we assist in casting the right talent. Whether you want a friendly, approachable voice or an exciting, energetic tone, we’ll find the right fit.
Car Preparation: Since the cars are the stars of the commercial, we make sure they look their best. This includes cleaning and detailing the vehicles, so they shine on camera.
Equipment Setup: We bring all the necessary high-end cameras, lighting, and sound equipment to ensure the commercial looks and sounds professional.
Step 5: Filming the Commercial
Now it’s time for the action! Filming is where everything starts coming to life. At Reel 37, we make sure the process is smooth, organized, and stress-free. We guide the production from start to finish, making sure that every shot is perfect.
Depending on the type of commercial we’re filming, this stage could take a few hours or a couple of days. For example, if the commercial involves multiple cars, different locations, or complex scenes, the filming might take a bit longer. But don’t worry—we always stick to the schedule, making sure everything is done efficiently without cutting corners.
Step 6: Editing and Post-Production
After filming wraps up, the next step is editing the footage. This is where the magic happens! Our professional editors work on combining all the best shots, adding effects, music, and sound, and polishing the commercial to make sure it’s just right. We use the latest editing software and technology to ensure the final product is top-tier.
We also add graphics, animations, or text overlays if needed. For example, if you want to highlight a special deal or show your dealership’s contact information at the end of the commercial, we can include that seamlessly.
During this stage, we’ll keep you in the loop and share drafts of the commercial so you can give feedback. We believe in collaboration, and we want to make sure you’re thrilled with the final result.
Step 7: Distributing the Commercial
Once the commercial is finished, it’s time to share it with the world! At Reel 37, we help you distribute your commercial across different platforms, ensuring it reaches your target audience. Whether you’re airing it on local TV, sharing it on social media, or embedding it on your dealership’s website, we make sure your commercial gets the visibility it deserves.
Here’s how we can help:
- Television Ads: We can assist in getting your commercial placed on local or regional TV channels during prime viewing hours to maximize exposure.
- Social Media Platforms: Social media is a powerful tool for dealerships, and we can help you optimize your video for platforms like Facebook, Instagram, and YouTube to attract potential buyers.
- Website and Email Campaigns: Your commercial can also be embedded on your website or included in email marketing campaigns to further boost engagement and leads.
Why Reel 37 Creates the Best Car Dealer Commercials
At Reel 37, we take pride in producing the best car dealer commercials because we truly care about the success of your dealership. We know that a great commercial can make a huge difference in how potential buyers view your dealership and the cars you offer. Here’s why our clients love working with us:
Expertise in Car Dealership Marketing: We specialize in working with car dealerships, so we understand your audience, your products, and what makes a car commercial successful.
High-Quality Production: From the cameras we use to the editing software we rely on, everything is top-of-the-line. We’re committed to delivering high-quality, professional commercials that showcase your dealership in the best light.
Customization and Flexibility: Every dealership is different, and so is every commercial we create. Whether you want a sleek, modern feel or a fun, lighthearted vibe, we tailor each commercial to match your dealership’s brand.
Full-Service Support: From brainstorming and scripting to filming and distribution, we’re with you every step of the way. You won’t have to worry about a thing—we handle the details so you can focus on what you do best.
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Conclusion: Let Reel 37 Help You Create the Best Car Dealer Commercials
Creating the best car dealer commercials is about more than just filming cars—it’s about telling a story, connecting with your audience, and making your dealership stand out. At Reel 37, we’re passionate about helping car dealerships shine with high-quality, engaging commercials that get results.
If you’re ready to take your dealership’s marketing to the next level with an unforgettable commercial, we’re here to help. Let’s work together to create something amazing that will make your dealership the go-to choice for car buyers in your area.
Reach out to Reel 37 today, and let’s get started on making the best car dealer commercial for your dealership!
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