Running a car dealership is no small feat. Between inventory management, meeting sales goals, maintaining customer satisfaction, and keeping up with ever-evolving industry trends, many dealerships have one big area that often gets overlooked or underfunded: marketing.
Sure, marketing sounds good in theory—running some ads, sending out a few social media posts, maybe throwing a promotional event—but the truth is, effective marketing for dealerships requires thought, strategy, and consistency. That’s why outsourcing your marketing to a professional team, like us here at Reel 37, can be a game changer.
So buckle up! We’re going to dive into why outsourcing marketing for dealerships is the smartest move you’ll make this year, and how our services can save you time, lower overhead, and deliver results that will have your competitors wondering what your secret is.
Why Marketing for Dealerships Matters More Than Ever
Let’s face it: the car-buying experience has evolved. Today’s buyers aren’t just wandering onto a lot to browse inventory—they’re doing their homework online first. In fact, studies show that up to 90% of car buyers research vehicles online before ever setting foot in a dealership.
If your dealership’s marketing isn’t up to par—if your videos look amateur, your website is outdated, or your advertising strategy is a mish-mash of “guess and hope”—you’re going to lose out to competitors who are doing it right.
But here’s the good news: with the right marketing, you can not only stand out, but dominate your local market. And that’s where Reel 37 comes in.
What Reel 37 Brings to the Table: Marketing Built for Dealerships
At Reel 37, we specialize in creating top-tier marketing for dealerships in Southern California. Our services are tailored to high-end clients who are ready to run a leaner, smarter operation. Think of us as your dealership’s marketing department—but without needing to worry about salaries, benefits, or constant turnover.
Here’s what we offer:
1. High-End Video Content That Sells Cars
Video content is king, especially in the auto industry. Your customers want to see the cars in action, not just read about them. That’s why we create polished, professional, cinematic-quality videos that showcase your inventory in its best light.
From walk around videos that highlight features to attention-grabbing promotional ads, we aim to create visual experiences that connect with your target market. Not only do these videos elevate your dealership’s brand, but they also help build trust with customers who perceive your business as professional and cutting-edge.
Did we mention we’ll handle the entire production process for you? Because we do. From scripting and shooting to editing and delivering the final product, we make it a seamless, stress-free experience.
2. Full-Service Marketing Support Powered by AI Automations
Marketing for dealerships at a high level requires precision, smart data, and the ability to get the right message to the right person at the right time. Enter AI automation.
We bring the power of AI to every dealership we work with, creating marketing campaigns that are optimized and automated for maximum ROI. Here’s how our AI-powered marketing services help you run like a well-oiled machine:
Lead Nurturing: AI keeps track of your leads and sends follow-up communications automatically, ensuring no potential customer falls through the cracks.
Smart Targeting: We use AI to analyze customer intent and behavior, creating hyper-targeted ads and offers that resonate with your audience.
Efficiency Boost: No more staff scrambling to send emails, run analytics, or update campaigns. Our automation tools handle the heavy lifting, leaving your team to focus on closing sales.
By pairing cutting-edge technology with our expertise, we create marketing systems that are cost-effective and tailored to your exact needs.
3. Cost Savings and Lower Overhead
Let’s talk numbers. Hiring an in-house marketing team is expensive. Between salaries, benefits, and the cost of training, you could be looking at hundreds of thousands of dollars a year. And even with that investment, there’s no guarantee your team will have the range of skills needed to keep up with the fast-paced world of dealership marketing.
Outsourcing to Reel 37 slashes your costs while giving you access to a team of experts in the field. Think of us as a plug-and-play marketing department. You get all the benefits—strategic planning, creative development, top-tier execution—without the headaches of hiring, managing, or worrying about turnover.
That’s more money in your pocket to reinvest into inventory, staff training, or even adding that showroom upgrade you’ve been dreaming about.
4. A Partner Who Understands Dealerships
Marketing for dealerships comes with its own unique set of challenges. The car business is fast-paced, competitive, and full of moving pieces. That’s why working with a team that knows the ins and outs of your industry can make all the difference.
At Reel 37, we’ve worked exclusively with dealerships, which means we’ve seen it all—from slow months that need a sales push to major shifts in buyer demand. We know what works (and what doesn’t) when it comes to capturing attention, guiding potential buyers through the decision-making process, and turning leads into loyal customers.
We don’t believe in cookie-cutter approaches. Every dealership is unique, which is why we take the time to understand your goals, your market, and your voice.
How Reel 37 Helps Streamline Operations for Dealerships
Beyond just flashy videos and efficient marketing tools, outsourcing your marketing to Reel 37 can actually help streamline your day-to-day operations.
Here’s how:
- No More Guesswork: We handle the strategy, execution, and analytics, keeping you in the loop with clear, actionable insights. Say goodbye to trial-and-error campaigns.
- More Time for Sales: Freeing your team from marketing tasks means more hours to focus on closing deals and serving customers.
- Consistent Branding: By partnering with us, your dealership will have a cohesive, consistent presence across all platforms—from social media to email campaigns. A strong brand builds trust and drives sales.
Our job is to make your life easier while driving results that speak for themselves.
What You Can Expect Working with Reel 37
When you choose Reel 37 for your dealership’s marketing needs, you’re not just getting a vendor—you’re getting a partner. Here’s what working with us looks like:
Collaboration: We work closely with dealership owners and operations managers to create strategies aligned with your goals.
Regular Reporting: Detailed analytics and insights to track the success of your campaigns and pinpoint areas for improvement.
Tailored Solutions: Whether you need a full-blown marketing strategy or specific services (like video production or AI-powered lead nurturing), we’ve got you covered.
The Dealer’s Dilemma: In-House vs. Outsourced Marketing
If you’re still weighing the pros and cons of outsourcing versus building an in-house marketing team, consider this:
In-House: Greater control, but also higher costs, limited expertise, and the constant struggle of keeping up with changing trends.
Outsourced with Reel 37: Expert-level service, lower costs, no staffing headaches, and the ability to scale up or down as needed.
It’s a no-brainer. With Reel 37, you get big results without big expenses.
Let’s Talk: Is Outsourcing Right for Your Dealership?
Every dealership is different, but one thing remains constant: effective marketing is the backbone of any successful operation. If you’re ready to elevate your dealership’s brand, attract more high-quality leads, and simplify your operations, the choice is simple.
Reel 37 is here to help you bridge the gap between where you are and where you want to be. With our expertise in marketing for dealerships and our passion for creating results-driven campaigns, we’re not just another expense—we’re an investment that pays off in spades.
Final Thoughts
Marketing for dealerships doesn’t have to feel overwhelming or like a sinkhole for resources. By outsourcing to professionals like Reel 37, not only do you cut costs and streamline your operations, but you also gain access to the kind of top-tier marketing strategies that put you ahead of the competition.
So why wait? Let’s craft a marketing solution that drives growth, engages buyers, and leaves your competitors scrambling to keep up.
Ready to make the leap? Contact Reel 37 today and let’s take your dealership to the next level.
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